Ecommerce Growth Manager
Remote · Philippines
Job Summary
Ecommerce Growth Manager role focused on owning and optimizing the digital growth engine for an ecommerce brand. Responsibilities span paid media management (Meta Ads, Google Ads), ecommerce and CRO (Shopify storefront optimization, landing/product/checkout improvements), retention marketing (Klaviyo email flows and segmentation), technical SEO (indexing, schema, site structure), and analytics/reporting. The role emphasizes data-driven decision-making to improve ROAS, reduce CPA, increase conversion rate, AOV, and customer retention, with collaboration across an internal creative team, developers, and leadership. Key tools include Meta/G Ads, Shopify, Klaviyo, GA4, and analytics platforms; strong emphasis on end-to-end funnel ownership from traffic acquisition to retention.
Required Qualifications
- 3+ years of hands-on experience driving growth for ecommerce or DTC brands
- Strong hands-on experience managing Meta Ads for ecommerce businesses, including catalog sales, retargeting, prospecting, audience building, and performance optimization
- Strong hands-on experience managing Google Ads for ecommerce brands, including Search, Shopping, Performance Max, and conversion tracking
- Proven experience owning and improving the full ecommerce funnel—from traffic acquisition through conversion and retention
- Strong Shopify experience with a deep understanding of ecommerce customer journeys, storefront optimization, and conversion funnels
- Demonstrated success improving website conversion rates through data-driven CRO initiatives
- Strong understanding of ecommerce metrics including ROAS, MER, CPA, CAC, AOV, LTV, conversion rate, and customer retention
- Hands-on experience with Klaviyo, including segmentation, automation flows, lifecycle marketing, abandoned cart programs, and retention strategies
- Strong technical SEO knowledge, including indexing, schema markup, site architecture, and search performance optimization
- Experience using GA4 and ecommerce analytics platforms to identify growth opportunities and performance bottlenecks
- Comfortable making theme-level changes within Shopify and collaborating with developers on more advanced implementations
- Excellent written and verbal English communication skills
- Ability to work independently and make strategic recommendations based on performance data
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