eCommerce Digital Sales Manager
On-siteDuluth, Georgia, United States
Job Summary
Drive revenue growth and commercial performance across the company's Shopify eCommerce channels by overseeing sales performance, customer acquisition strategy, and digital merchandising. Own Shopify revenue performance, sales forecasting, and budget management to achieve annual and monthly growth targets while monitoring key metrics like ROAS, CAC, and LTV. Develop commercial strategies to drive customer retention and profitability, managing paid media across Google, Bing, social, and affiliate channels alongside organic growth initiatives including SEO and influencer programs. Lead external agency relationships, approve campaign strategies, and direct conversion rate optimization efforts across the website. Manage direct reports and collaborate with cross-functional teams to support product launches and customer experience improvements.
Required Qualifications
- Bachelor's degree in Business, Marketing, eCommerce, Communications, or a related field
- 6 – 10 years of experience in eCommerce, direct-to-consumer (DTC), digital commerce, Shopify, or related growth-focused sales environments
- Demonstrated experience managing revenue performance and commercial outcomes for an eCommerce business
- Strong knowledge of digital marketing channels including Google Ads, paid social media, retargeting, SEO, affiliate marketing, and influencer strategies
- Strong analytical skills with experience interpreting KPIs, forecasting sales performance, and driving data-based decisions
- Experience managing agencies, external vendors, and cross-functional business initiatives
- Ability to lead multiple projects simultaneously in a fast-paced environment
- Excellent communication, leadership, presentation, and organizational skills
- Proactive self-starter with strong attention to detail and business acumen
- Consistent interaction with executive leadership, Marketing, Product Management, Finance, Operations, Supply Chain, Customer Service, external agencies, technology vendors, and customers
Desired Qualifications
- Experience within industrial, HVAC, tools, contractor-focused, building products, manufacturing, or durable goods industries
- Advanced experience with Shopify and related eCommerce technology platforms
- Experience managing both B2B and B2C customer acquisition and retention programs
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