eCommerce Content Merchandiser
On-siteLeola, Pennsylvania, United States
Job Summary
Merchandise, document, and analyze unique product upsells and cross-sells based on seasonality, inventory levels, and sales performance data. Curate additional buying options on product pages to improve inactive item sell through rates while driving sales. Write and populate engaging, SEO/AEO/GEO-optimized "Why We Like This" sections and other product-specific content to create standout, LLM-friendly content for the website. Analyze customer site-search data to optimize on-site search; refine product names, keywords, attributes, and filters for better discoverability. Enrich product attribute data points and map data web platform to enhance product filtering and faceting. Monitor and reduce zero-search-results instances by crafting tailored search solutions that guide retail customers to the right products. Populate and organize detailed product "Specifications" in NetSuite ERP to improve the web shopping experience. Develop persuasive content for product listing pages in alignment with broader content and merchandising strategies. Perform QA on product titles, descriptions, imagery (including alternate views), and overall presentation to ensure accuracy and an optimal user experience throughout the product lifecycle.
Required Qualifications
- 2–4+ years of experience in an eCommerce role focused on product listing, content creation, or merchandising
- Strong computer skills with proficiency in the Microsoft Office suite
- Knowledge of archery products and a genuine enthusiasm for the outdoors/archery community
- Excellent organizational and time-management skills; proven ability to prioritize, schedule, and track multiple initiatives in a dynamic environment
- Strong communication skills, including clear writing, effective speaking, and active listening
- Familiarity with NetSuite and basic HTML knowledge
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