E-Commerce Manager
On-siteDoha, Baladīyat ad Dawḩah, Qatar
Job Summary
Optimize the hotel's direct booking engine and website to maximize conversion rates and average order value through A/B testing, UX enhancements, and mobile responsiveness audits. Manage paid search, SEO, and metasearch campaigns across Google Hotel Ads and TripAdvisor while coordinating email automation for guest retention and upselling. Audit and enhance OTA profiles on Expedia and Booking.com to ensure rate parity and content accuracy, leveraging merchandising tools during low-demand periods. Measure monthly digital performance, return on ad spend, and channel share metrics using Google Analytics 4 to inform weekly strategy meetings with Revenue Management.
Required Qualifications
- Bachelor's degree in Hospitality Management, E-Commerce, Digital Marketing, Business Administration, or related field
- 3+ years of experience in hospitality e-commerce, digital marketing, or online distribution
- Web analytics platforms (Google Analytics 4, Tag Manager)
- Central Reservation Systems (CRS), Property Management Systems (PMS), and Channel Managers
- Meta-search platforms and Google Ads dashboard management
- Content Management Systems (CMS) and OTA extranets (Expedia Partner Central, Booking.com Partner Hub)
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