E-commerce & Digital Marketing Specialist
HybridElkhart, Indiana, United States
Job Summary
Manage product listings across company websites and online marketplaces, including Amazon and Walmart, while creating and updating product content, specifications, and imagery. Maintain product information within PIM and digital assets within DAM systems to ensure accuracy and consistency across all digital channels. Monitor marketplace performance using Google Analytics and reporting tools to identify optimization opportunities and prepare regular performance reports. Coordinate content updates for product launches, promotions, and seasonal campaigns while collaborating with Product Management, Sales, and Marketing teams on cross-functional projects. Support new product launches by aligning assets across websites and partner platforms to improve customer experience and conversion rates.
Required Qualifications
- 2–5 years of experience in e-commerce, digital marketing, product content management, marketplace management, or a related field
- Experience managing product content on Amazon, Walmart, or similar e-commerce platforms
- Experience working with Product Information Management (PIM) and/or Digital Asset Management (DAM) systems
- Strong organizational skills with exceptional attention to detail
- Ability to manage multiple projects and priorities simultaneously
- Strong communication and collaboration skills
- Working knowledge of digital marketing principles, including customer journeys, marketing funnels, SEO, analytics, and lead generation
- Experience using Google Analytics or similar reporting platforms
- Working knowledge of Adobe Creative Cloud applications, including Photoshop and Illustrator
- Ability to capture basic photo and video content for digital and social media use
- Experience working within structured processes and helping improve them over time
- Interest in outdoor recreation and familiarity with the RV, camping, overlanding, marine, automotive aftermarket, or related industries
Desired Qualifications
- The ideal candidate is highly organized, detail-oriented, and process-driven
- This role requires someone who enjoys working with large amounts of information
- This role requires someone who enjoys coordinating across teams
- This role requires someone who enjoys ensuring projects stay accurate and on track
- Enjoying working with large amounts of information
- Coordinating across teams
- Ensuring projects stay accurate and on track
- Enjoying working with large amounts of information
- Coordinating across teams
- Ensuring projects stay accurate and on track
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