E-Commerce Coordinator for an DTC Company (US-Based/Remote)
RemoteUnited States
Job Summary
Build and optimize Shopify landing pages for paid advertising campaigns, translating ad creative into compelling experiences that drive conversions. Continuously test and improve pages using CRO principles, analytics, and performance data while partnering with the Creative Strategist to align messaging and offers. Develop and optimize customer acquisition funnels from creative through purchase, managing the storefront's merchandising and content to support new product launches. Leverage AI coding tools to iterate designs faster and identify opportunities to improve conversion rates and revenue per visitor across subscription and affiliate journeys.
Required Qualifications
- 5+ years of experience in DTC e-commerce, e-commerce strategy, CRO, or a related role
- Strong hands-on experience with Shopify and Shopify storefront management
- Experience with subscription-based DTC brands
- Proven experience building landing pages for paid traffic
- Strong understanding of conversion rate optimization and funnel strategy
- Experience with A/B testing and CRO tools
- Strong understanding of DTC e-commerce customer journeys and acquisition
- Good eye for brand design, visual hierarchy, and conversion-focused UX
- Experience using AI tools for landing page design/development, such as Claude Code, Cursor, Codex, or similar
- Ability to work closely with creative, marketing, and growth teams
- Strong analytical and problem-solving skills with a test-and-learn mindset
Desired Qualifications
- Experience with health, wellness, nutrition, supplements, or CPG
- Experience with Shopify Plus
- Familiarity with GTM, GA4, Meta Ads, and other acquisition/analytics platforms
- Experience supporting affiliate or wholesale e-commerce programs
- Basic HTML/CSS/JavaScript knowledge
- Experience launching new DTC products from GTM strategy through acquisition funnel
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