DTV Consumer Insights Lead
$105,000–$105,000 year
On-siteDeerfield, Illinois, United States
Job Summary
Support Design to Value (DTV) initiatives by uncovering consumer and professional insights that drive cost, quality, and performance optimization across existing products. Design, conduct, and synthesize qualitative, quantitative, and AI-driven research to identify opportunities for new-to-portfolio innovation and product refinement. Collaborate with product management, engineering, and design teams to translate findings into actionable recommendations that balance consumer value with business goals while managing relationships with external research vendors. Execute advanced analytic methodologies and maintain a repository of consumer learnings to inform future value creation efforts.
Required Qualifications
- 10+ years of experience in consumer insights, market research, product innovation, or related fields
- Bachelor's degree in a related field and/or high school diploma/GED and relevant experience required
- Fluency in a range of research methodologies, including qualitative, quantitative, advanced analytics, and AI-driven approaches
- Demonstrated experience supporting new product innovation
- Experience in product and user-testing research - must have hands-on experience with multiple research methodologies
- Proven ability to design and conduct research with B2C, B2B and professional audiences, including experience managing specialized B2B research partners
- Demonstrated success to design and execute advanced analytic methodologies (e.g., discrete choice modeling) to address complex business questions
- Strong storytelling skills with the ability to distill complexity into inspiring, actionable narratives
- Proficiency with DIY tools (e.g., Qualtrics, Suzy, Zappi, Forsata, UserTesting)
- Ability to synthesize complex data into clear, actionable insights
Desired Qualifications
- Master's degree in a related discipline
- Experience applying Agile and AI-enabled research methods with direct experience in Agile sprint environments or product pods
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