DTC Data Analyst

DTC Data Analyst responsible for delivering reporting across direct-to-consumer metrics (sales, labour, productivity, conversion, and customer experience), translating data into actionable insights for stakeholders, and supporting forecasting, promotions, and store-network/location planning. Works with Finance, Marketing, and Planning to maintain dashboards and data sources, ensure data accuracy, and drive a data-led mindset across ANZ. Key duties include producing reporting across retail and eCommerce platforms, analysing trends to identify risks and opportunities, communicating findings to drive action, supporting trading updates, and collaborating on cross-functional projects to optimise sales and operational efficiency. Required skills include advanced Excel, data visualization tools (e.g., Data Studio), strong problem-solving, attention to detail, structured communication, and the ability to turn numbers into clear, decision-ready insights.