DT Channel Development Supervisor
On-siteShanghai, Shanghai, China
Job Summary
Conduct channel strategy formulation by integrating local opportunities with competitive analysis to support regional category execution plans. Leverage shopper insights to develop conversion improvement schemes and track behavioral trends for precise promotional matching. Analyze category and brand performance across channels to identify growth potential and prioritize resource allocation based on business stages. Manage data-driven forecasting by collaborating with CS&L and sales teams to optimize supply-demand balance and reduce stock issues. Coordinate national promotional activities for local market optimization while monitoring ROI, coverage, and terminal feedback. Evaluate trade expenditure efficiency and reallocate resources to maximize investment returns. Build team capability by reviewing terminal execution performance and training sales staff on category strategies and promotional rhythms. Requires 3+ years in FMCG sales/marketing/channels, fluency in Chinese/English, and ability to travel frequently. No relocation support available.
Required Qualifications
- Bachelor's degree
- 3+ years experience in fast-moving consumer goods (FMCG) sales/marketing/channel
- Proficiency in data analysis tools
- Excellent logic judgment and business insight
- Fluency in Chinese and English
- Proactive nature
- Ability to collaborate across departments
- Willingness to travel frequently
- Clear goal orientation
- Execution capability
Desired Qualifications
- Major in marketing, economics, or management
- Frontline sales experience
- Experience managing distributors
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