Domain Principal - Marketing - Tumuaki ā-mahi
On-site · Wellington, Wellington Region, New Zealand
Job Summary
Lead end-to-end campaign delivery, from strategy and planning through to implementation and reporting/review, for Inland Revenue's multi-channel campaigns. Provide strategic advice to senior leaders, weigh campaign approaches, align activity with business objectives, coordinate inputs from different teams, strengthen processes, and mentor others to build campaign capability. Requires 10+ years of senior marketing experience, strong data/analytics capabilities to guide decisions, and a track record of delivering campaigns on time and within budget. Emphasis on cross-team collaboration, data-informed decision making, and improving delivery effectiveness.
Required Qualifications
- 10 years+ senior marketing experience
- Strong experience leading multi-channel campaigns (including direct marketing)
- Data and analytics capability with experience using data insights to shape campaign strategy and post-campaign reports
- Proven ability to work with senior stakeholders and provide clear, practical advice
- Ability to manage competing priorities and deliver campaigns on time and within budget
- Confidence working across teams to bring people together and get things done
- Focus on improving processes and delivery effectiveness
- Commitment to developing others and raising capability across the team
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