Distribution Head

Design differentiated GTM strategies across institutional, wholesale, retail, and e-commerce channels, defining distributor segmentation, geographic priorities, and margin structures. Recruit, onboard, and develop tiered distribution partners with clear SLAs and performance-based incentives, while running training programs on product specs and sales techniques. Implement MIS dashboards for territory performance and demand-sensing, using data to identify white spaces and SKU rationalization opportunities. Define credit policies, limits, and collection processes to reduce DSO, partnering with Finance to establish financing mechanisms. Drive inventory visibility across warehouses and distributor stock via TMS/WMS integration, optimizing lead times to minimize stock-outs. Define commercial terms for export markets in Europe, Australia, and Africa, coordinating joint GTM and compliance efforts. Align with Product, R&D, and Quality teams on channel-focused improvements while collaborating with Sales, Marketing, and Finance for integrated execution.