Display/Paid Social Lead
On-sitePrague, Prague, Czechia
Prague, Prague, CzechiaOn-siteFull TimeSenior LevelLarge
Full TimeSenior LevelLarge
Job Summary
Own the end-to-end strategy for display and paid social, resetting team operations to improve creative performance and execution speed. Manage DPA and feed performance across Meta, rebuilding the brief-to-launch process and implementing AI-assisted campaign creation via API integrations. Establish platform automations for budget alerts and spend anomalies, while coaching a small distributed team on KPIs and autonomous decision-making. Collaborate with Revenue, BI, Design, and Product to align activities with broader business priorities and drive profit contribution.
Required Qualifications
- Hands-on Meta expertise at significant scale
- Experience personally managing large monthly budgets across multi-market accounts
- Ability to make real-time bidding and allocation decisions inside the platform
- Ability to diagnose a performance drop before it becomes a problem
- DPA and feed management depth
- Understanding of how catalog structure affects delivery
- Ability to segment audiences by category or intent
- Understanding of how feed quality problems translate into wasted spend
- Experience using AI for campaign creation specifically (not just for copy or briefs)
- Ability to describe a workflow built with AI, what it automated, and how it was iterated through errors until reliable
- Knowledge of when to keep a human in the loop and when to let the system run
- Experience managing a small team
- Ability to set standards and hold people to them
- Ability to distinguish between coaching someone through a gap and recognizing when a gap is not going to close
- Experience using analytics tools to understand what is happening across the funnel
- Ability to communicate findings in a way that drives action
Desired Qualifications
- Experience with AI-assisted campaign creation daily (connecting platforms via API integrations, defining requirements for automated workflows, iterating until the system is reliable)
- Experience setting up platform automations for budget alerts, spend anomalies, and bulk changes
- Experience taking over a structured creative testing programme across Meta and beyond
- Experience improving catalog quality and category structure so dynamic ads serve the right product to the right audience at scale
- Experience rebuilding how the team plans and executes, from brief to launch to post-mortem
- Experience coaching and developing a small team of specialists
- Experience setting clear KPIs and running regular performance reviews
- Experience collaborating with Revenue, BI, Design, and Product to align paid social activity with broader business priorities
- Experience communicating results through concise updates that lead with what changed and why
- Passion for AI or curiosity to explore how it can elevate the role
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