Director, Web Growth
$240,000–$270,000 year
RemoteUnited States
Job Summary
Audit the web funnel and SEM program to identify efficiency gaps and growth levers, then manage the paid search team directly while coaching strategy and budget allocation. Partner with Product to execute conversion rate optimization by analyzing funnel performance, prioritizing a testing roadmap, and driving site changes that improve conversion. Establish a rigorous experimentation engine across landing pages and user flows, and build SEO and content capability from the ground up by scoping opportunities and managing agencies or contractors. Define full-funnel economics using blended CAC/LTV and contribution margin to defend tradeoffs between web and app channels. In your first 90 days, deliver a documented point of view on focus areas and a plan for new capability; over the first year, drive efficient GMV growth and measurable conversion improvements. You'll report to the VP of Growth within a small, experienced team focused on building capability from a lean starting point.
Required Qualifications
- 8–12 years in growth, web product, ecommerce, or CRO
- 2–3+ years owning a revenue or GMV number that spanned more than one channel
- Strong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work with Product/Design/Engineering to test and fix it yourself
- Working fluency in paid search — you understand SEM well enough to direct strategy, coach a team, and ask sharp questions, even if you're not the one in the platform day to day
- Fluency in full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to make and defend decisions
- Experience standing up new capability (a channel, a team, a vendor relationship) from a lean or zero starting point
- A track record of being evaluated on a business outcome rather than a channel KPI
Desired Qualifications
- Background at a marketplace, travel, ecommerce, or inventory/demand-driven business where SEM, SEO, and CRO had to work together against one number
- Experience managing SEO and/or content through agencies or contractors rather than solely through an owned team
- A point of view on web-to-app dynamics in a company with both surfaces
- Formal experimentation program design (prioritization frameworks, testing governance)
- Pricing or promo strategy exposure
- AI fluency — using AI to accelerate experimentation, testing velocity, or decision-making
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