Director, US Breyanzi Patient Marketing
$198,130–$240,083 year
On-siteMadison, New Jersey, United States
Job Summary
Develop and execute patient education and awareness strategies to expand understanding of CAR T therapy and drive engagement with eligible lymphoma patients. Increase Breyanzi's recognition as a differentiated treatment option among patients, caregivers, and advocacy groups by activating patient testimonial activation and leading direct-to-patient marketing initiatives. Lead the development of Direct-to-Consumer non-personal promotion and paid media strategies, leveraging data and market research to refine messaging. Collaborate with matrix teams including medical, market access, and analytics to ensure a holistic approach to patient engagement. Lead, mentor, and develop the dedicated patient marketing team while driving planning for senior management reviews. This role sits within the broader Breyanzi brand team, operating in a competitive, fast-moving CAR T environment across multiple indications.
Required Qualifications
- Prior people leadership and in-line brand marketing experience
- Minimum of 10 years of marketing experience
- Proven track record of effectively driving performance within a matrix organization
- Strong organizational, interpersonal, and communication skills
- Strong ability to develop and maintain relationships with patient advocacy groups and key external stakeholders
- Analytical and strategic thinking skills
- Ability to translate patient insights into impactful marketing strategies
- Prior experience in Oncology/Hematology or an understanding of the oncology/hematology marketplace
Desired Qualifications
- Experience in patient marketing, direct-to-patient campaigns, or patient advocacy initiatives
- MBA or other Advanced Degree
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