Director, Trade Marketing
$125,000–$145,000 year
Hybrid · Wayne, New Jersey, United States
Job Summary
Director, Trade Marketing will lead the development and execution of customer-centric marketing plans for Beautynova Americas brands (milk_shake, DEPOT, Medavita). The role acts as a critical connector between marketing and sales, translating brand strategy into customer programs that accelerate growth, enhance shopper experience, and strengthen presence across professional and retail channels in North America. Responsibilities include leading the Integrated Commercial Planning cycle, translating brand plans into customer-level plans, developing trade marketing strategy for professional and retail accounts, managing visual merchandising and in-store activation, conducting online/digital audits and asset optimization, designing customer-specific programs and sell-in materials for product launches and seasonal campaigns, coordinating sponsorships and sampling, overseeing trade spend ROI and post-promotion analysis, and leading a high-performing trade marketing team. Required skills emphasize 12+ years in trade marketing or related fields, deep knowledge of US/CAN markets, cross-functional leadership, strong creative and analytical abilities, and experience with agencies and external partners. The role requires hybrid work in New Jersey, with occasional travel up to 20%+ and a salary range of $125,000–$145,000 plus bonus eligibility.
Required Qualifications
- 12+ years of progressive experience in Trade Marketing, Sales Strategy, or Brand/Customer Marketing within the CPG industry
- Experience in beauty or hair care brands sold in the prestige market
- Strong understanding of U.S. & CAN professional & retail landscape, including omnichannel and digital commerce
- Experience managing direct reports and cross-functional teams
- Proven track record of successful relationship, campaign & launches within the professional & retail space
- Leadership experience with national and customer-specific channels & programs
- Excellent communication, presentation, and interpersonal skills
- Excellent analytical and strategic thinking skills, with deep experience in promotional ROI and investment optimization
- Experience working with agencies and managing external partners
- Self-starter with a hands-on approach and ability to thrive in a fast-paced environment
- Ability to influence across multiple levels and functions
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