Director, TikTok Shop (Omnichannel)
$125,000–$160,000 year
Hybrid · West Hollywood, California, United States
Job Summary
Director, TikTok Shop (Omnichannel) leads the TikTok Shop Team within the Omnichannel P/L for a portfolio of Brands on TikTok Shop accounts, overseeing lifecycle strategy from launch to growth to maturity, owning brand budgets and P&L levers, and coordinating cross-functional teams (brand strategists, creator/affiliate, live, paid media, operations, finance). The role drives profitable growth, forecasts, and expense discipline, serves as the executive client lead with senior stakeholders, and manages 3-5 Brand Leads. Responsibilities include setting revenue targets, building forecasts, managing costs, optimizing unit economics, designing end-to-end TikTok Shop strategy, leading multi-quarter roadmaps, ensuring cross-functional alignment, and staying ahead of platform policies and category trends. Requirements emphasize 8+ years in relevant roles, leadership of managers, proven revenue/expense management, deep category knowledge, strong analytics, and exceptional communication. The position offers a base salary of $125,000-$160,000 with a performance-based bonus, hybrid work (3 in-office, 2 remote), and comprehensive benefits.
Required Qualifications
- 8+ years of experience in e-commerce, social commerce, brand management, consulting, or high-growth agency roles; TikTok Shop experience strongly preferred
- 3+ years managing managers (or equivalent leadership scope), including performance management and coaching
- Proven experience revenue and expense management (forecasting, staffing/utilization, variance management)
- Deep category/market knowledge in beauty, fashion, and/or personal care, with strong commercial instincts
- Strong analytical rigor: KPI diagnosis, funnel analysis, test-and-learn frameworks, and action-oriented insights
- Exceptional executive communication (written, verbal, decks) and comfort influencing senior stakeholders
- High ownership, high standards, and low-ego collaboration in a fast-changing environment
- Plus: strategic consulting experience and/or in-house consumer brand experience (e-commerce, growth, or marketplace roles)
Additional Requirements
- None specified in posting
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