Director, Strategy & Market Intelligence – Light Commercial Microenterprise - REMOTE
On-siteLouisville, Kentucky, United States
Job Summary
Lead market intelligence for the Light Commercial microenterprise by analyzing vertical segmentation, replacement cycles, and emerging technology shifts across schools, offices, retail, and medical sectors. Build and lead the market intelligence capability to produce executive-ready insights that shape multi-year growth plans and resource deployment. Maintain zero distance to the customer through field visits, interviews with engineers and contractors, and jobsite observations to translate insights into actionable recommendations for product strategy and go-to-market decisions. Own the market and competitive components of new product business cases and partner with Product, Sales, Marketing, and Finance on expansion strategies. Conduct scenario analyses and forecasting for newly targeted verticals to drive profitable growth. Up to 25% ongoing travel required.
Required Qualifications
- Bachelor's degree in Business, Marketing, Economics, Finance, Data Analytics, or related field
- 10+ years of relevant experience in market intelligence, strategy, product marketing, commercial analytics, product management, or related business analysis roles
- Experience developing insights from market sizing, segmentation, forecasting, competitive intelligence, and customer research
- Experience influencing cross-functional decisions across areas such as Product, Sales, Marketing, and Finance
- Experience supporting growth strategy, investment decisions, or new product/business case development
- Up to 25% ongoing travel
Desired Qualifications
- Experience in commercial HVAC, water heating, building products, building systems, or adjacent industrial/commercial markets
- Experience researching or supporting go-to-market decisions across channels, specifiers, contractors, distributors, and building owners/operators
- MBA or other advanced degree in a relevant business, technical, or analytical field
- Experience using market research, forecasting, dashboarding, or business intelligence tools
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