Director, Strategic Product Marketing
$184,800–$220,800 year
RemoteUnited States
Job Summary
Own product marketing strategy and GTM orchestration across PMI's full portfolio, translating market insight and research into clear positioning, integrated launch plans, and measurable commercial outcomes. Establish portfolio-level messaging architecture and governance to ensure certifications, learning products, and thought leadership form a coherent story for practitioners, enterprises, and partners. Lead a four-person team spanning product marketing and GTM operations, building repeatable systems for launch tiering, readiness planning, and operational discipline. Partner with product, regional, sales, and delivery teams to align dependencies, content needs, and enablement requirements before execution begins. Shape product narratives for press, conferences, and executive communications while driving competitive intelligence to inform roadmap prioritization.
Required Qualifications
- 8–12+ years of product marketing, portfolio marketing, product management, or related strategic marketing experience
- Experience leading or directly managing marketers, ideally including junior or developing team members
- Strong understanding of the project management discipline and profession, or deep experience in an adjacent professional certification, education, workforce, SaaS, learning, or knowledge-platform business
- Proven ability to build positioning and messaging for complex product portfolios, not just individual launches
- Experience turning research, thought leadership, customer insight, and market signals into product positioning, GTM strategy, sales narratives, and campaign briefs
- Experience building product marketing and GTM systems for a complex portfolio, including launch tiering, readiness planning, stakeholder alignment, and post-launch optimization
- Ability to connect strategic positioning with operational execution, ensuring that GTM promises are supported by web, commerce, delivery, enablement, content, and customer-facing readiness
- Comfort working across operationally complex product environments where delivery partners, web/product detail pages, certification or assessment requirements, commerce flows, and regional execution affect market success
- Experience developing integrated marketing plans across web, email/CRM, content, PR/comms, sales enablement, community, paid media, partner marketing, and regional activation
- Experience supporting multiple sales or distribution motions, such as DTC retail, direct sales, online commerce, partner channels, B2B, or distribution
- Ability to work in a global organization with multiple stakeholders across regions, functions, and time zones
- Strong executive communication skills, including the ability to simplify complexity, defend strategic choices, and align stakeholders before execution begins
- Strong writing ability, including messaging, briefs, sales narratives, web copy, launch materials, and executive-ready recommendations
- Portfolio thinking: Ability to see how products connect, overlap, compete, sequence, and ladder into a stronger market story
- PMM system-building: Ability to create clearer briefs, launch standards, GTM playbooks, readiness processes, and repeatable ways of working — not just execute individual launches
- Market education mindset: Ability to shape understanding, shift audience beliefs, and explain why PMI's products and capabilities matter now
- Content-aware positioning: Ability to use research, thought leadership, community insight, customer proof, and practitioner expertise to strengthen product positioning and GTM strategy
- Roadmap influence: Ability to bring market signals back to product and identify what should be built, clarified, packaged, prioritized, or retired
- Executive translation: Ability to explain complex portfolio strategy clearly to executives, product leaders, sales teams, partners, regional stakeholders, and external audiences
- Cross-functional leadership: Ability to align teams across product, marketing, content, creative, web, sales, delivery, partner, and regional functions before execution begins
- Operational judgment: Ability to manage competing priorities, dependencies, timelines, and launch complexity while maintaining strategic focus
- Travel up to 30%
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