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Varsity BrandsPosted 1 month ago

Director / Sr. Director, Commercial Strategy & GTM

On-siteFarmers Branch, Texas, United States

Full TimeSenior LevelLarge

Job Summary

Partner with the Chief Commercial Officer to translate commercial vision into executable plans, priorities, and measurable outcomes. Establish governance processes that ensure commercial initiatives are prioritized, sequenced, resourced, and delivered across Pricing, Licensing, Sales Operations, Marketing, Digital, Customer Experience, and Sales Enablement. Serve as the primary liaison between the commercial organization and enterprise functions including Technology, Supply Chain, Operations, Finance, and Human Resources to align priorities and remove organizational barriers. Own the commercial operating cadence, manage initiative portfolio prioritization, and drive strategic planning processes to maintain visibility against key objectives. Support the rollout of major strategic initiatives, including technology transformations, AI enablement, and operating model changes. Act as a trusted advisor to the CCO, preparing strategic recommendations and decision frameworks to support executive choices while representing the CCO in selected meetings and forums.

Required Qualifications

  • 7+ years of progressive experience in commercial, GTM, strategy, or operations roles
  • Proven track record of designing and executing go-to-market strategies at scale
  • Deep fluency across at least three of the following: Pricing, Licensing, Sales Operations, Marketing, Digital, Customer Experience, Sales Enablement
  • Experience operating as a strategy lead, Commercial Operations leader in a complex, matrixed organization
  • Background in a high-growth or transformation environment
  • Operates with executive-level presence and credibility; comfortable influencing senior stakeholders and representing the CCO in high-stakes settings
  • Exceptional strategic thinking: can hold the big picture while diving into execution details
  • Bias for action and accountability; does not wait for perfect information to make decisions
  • Highly organized; thrives in ambiguity and imposes structure where none exists
  • Strong communicator, both written and verbal; able to synthesize complexity into clear narratives and recommendations
  • Collaborative leader who builds trust quickly and operates without ego
  • Location: Onsite 4 days per week - Farmers Branch, TX

Desired Qualifications

  • Background in a high-growth or transformation environment strongly preferred

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