Director, Social Strategy & Commercialization
$212,000–$265,000 year
Hybrid · New York City, New York, United States or Boston, Massachusetts, United States
Job Summary
Director-level leadership role overseeing Social Strategy & Commercialization. Lead the integration of paid social and discovery media with Criteo’s platform, advise global clients and agencies at senior levels, and shape GTM, product partnerships, and ecosystem collaboration. Develop clear value propositions across client segments, co-create integrated plans spanning social, discovery, and commerce with an emphasis on full-funnel measurement, cross-channel workflows, and performance outcomes. Drive cross-functional collaboration with Product, GTM, Sales, and Marketing to ensure social/discovery capabilities are embedded in client strategies, partnerships, and product roadmaps. Requires a deep, hands-on understanding of social platforms (Meta, TikTok, Snap, Pinterest, etc.), strong executive communication, and the ability to translate market needs into roadmap inputs and scalable programs. Education: Bachelor's degree required; master's degree a plus. 10+ years in digital advertising with senior client-facing leadership experience; experience working with C-suite and SVP-level stakeholders; strong cross-functional collaboration and thought leadership.
Required Qualifications
- Bachelor’s degree required; master’s degree in marketing, Business, Communications, or related field a plus (or equivalent practical experience)
- 10+ years in digital advertising with depth in paid social and discovery media across multiple platforms
- Experience advising large global advertisers and agencies, including C-suite and SVP-level stakeholders, on social/discovery strategy and investment decisions
- Proven success building or scaling a social/discovery practice or offering (new product, new buying motion, new cross-channel strategy)
- Strong understanding of commerce, performance media, and measurement, including incrementality, attribution, and full-funnel frameworks
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