Director, Social Media
$130,000–$170,000 year
HybridRenton, Washington, United States
Job Summary
Define and execute a cohesive social media strategy for Seattle Sounders FC and Seattle Reign FC, overseeing two dedicated teams to ensure distinct brand voices while driving fan growth, revenue, and engagement. Lead the organization's AI integration across content and workflows by identifying tools, building repeatable processes, and embedding new ways of working that increase speed and creativity. Collaborate with marketing and creative teams to develop scalable content systems, recurring formats, and storytelling arcs that balance planned narratives with real-time matchday coverage. Establish data-driven KPIs to analyze audience behavior and optimize campaigns, while fostering a culture of experimentation through structured testing across platforms and formats. Act as a key liaison between internal teams to align digital efforts with broader business goals and advocate for social platforms organization-wide. Lead, mentor, and inspire a high-performing team of specialists, providing clear career paths and development opportunities to foster continuous learning and accountability.
Required Qualifications
- 10+ years of experience in social media, content, or digital storytelling
- 5+ years leading teams
- Proven ability to build and execute social strategies that drive both brand relevance and measurable growth
- Strong understanding of platform dynamics, especially TikTok, Instagram, and emerging formats
- Experience developing content systems, series, or repeatable formats that scale
- Demonstrated ability to leverage data and analytics to inform decisions and optimize performance
- Experience integrating emerging technologies (including AI tools) into creative or operational workflows
- Strong leadership skills with the ability to coach, challenge, and inspire teams
- Ability to operate at both strategic and tactical levels when needed
- Regular on-site presence, Tuesday-Thursday, at our Headquarters & Training Facility in Renton, WA
- Frequent attendance at Sounders FC and Reign FC matches
- Reside within Washington state upon date of hire
- Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed
- Must be able to facilitate own local travel
- Must be eligible to work in the US without sponsorship
- Must be able to stand on feet for long periods of time
- Must be able to lift up to 20 pounds
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.