Director, Social Media
$135,000–$145,000 year
HybridWest Hollywood, California, United States
Job Summary
Own the global organic social strategy across all platforms, defining and evolving the brand identity to ensure cultural relevance and aspirational positioning. Develop channel strategies that strengthen awareness and engagement while partnering with Creative to build scalable, premium content models. Lead editorial planning, publishing, and community management, influencing campaign development to integrate social needs from concept through execution. Own the global affiliate marketing strategy, identifying opportunities to expand creator commerce while protecting luxury positioning. Lead and develop the social and affiliate team, partnering with regional marketing, influencer, PR, and creative functions. Identify emerging technologies and content innovations to keep the brand at the forefront of luxury social marketing.
Required Qualifications
- Minimum 8 years of social media experience
- Experience owning organic social strategy
- Experience leading a team at scale
- Experience building affiliate or creator commerce programs
- Strong editorial and content judgment for a luxury audience
- Proven cross-functional partnership with Creative, PR, and Influencer teams
Desired Qualifications
- Experience within prestige or luxury beauty
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