Director, Social Media & Engagement
On-site · San Diego, California, United States
Job Summary
Director of Social Media & Engagement accountable for building BluPeak’s social media strategy from the ground up to rapidly increase unaided brand awareness, grow engaged audiences, and link social performance to member acquisition and brand consideration. Leads social media strategy, storytelling, and community engagement across organic and paid channels; oversees content calendar, multimedia storytelling campaigns, platform-specific growth (short-form video), and external vendors. Drives paid social growth across Meta, TikTok, YouTube, and other platforms; aligns social activity with membership acquisition funnels; manages budgets, targeting, and performance optimization. Develops purpose-driven community engagement initiatives, amplifies employee advocacy, and provides analytics-based insights to inform enterprise marketing strategy. Partners with Compliance, Risk, Legal, and internal teams to ensure regulatory alignment. Supervises future social media staff and external partners, including creators and agencies.
Required Qualifications
- B.A./B.S. degree in Marketing, Communications, Public Relations, Journalism or a related field.
- Minimum 7 years of progressive experience in social media strategy, brand marketing, digital marketing, and/or content marketing, with a demonstrated track record of driving brand awareness growth.
- 3+ years of hands-on experience managing social media platforms, content calendars, content creation tools, paid social campaigns, digital engagement initiatives, and performance analytics.
- Demonstrated experience building brand awareness and audience growth for a purpose-driven brand, cause-driven organization, consumer brand, or mission-led nonprofit.
- Proven experience managing paid social media campaigns, including budget management, audience targeting, and performance optimization across Meta, TikTok, and/or YouTube.
- Experience with influencer and creator partnerships, including identification, contracting, and co-content strategy.
- Proficiency with social media analytics platforms (e.g., Sprout Social, Hootsuite, Brandwatch) and platform-native analytics tools.
- Experience with short-form video strategy, production, and optimization across TikTok, Instagram Reels, and YouTube Shorts.
- Experience with social media awareness measurement methodologies, including brand lift.
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