Director, Social Media & Digital Influence

Director, Social Media & Digital Influence at Bentley Systems leads the global social media function from a home-based US location, shaping strategy, team structure, processes, and measurement. Responsibilities include building executive thought leadership programs, partnering with senior executives to grow presence on LinkedIn and emerging channels, developing corporate social strategy across multiple platforms (LinkedIn, YouTube, Instagram, X, Facebook, etc.), creating scalable content workflows, driving employee advocacy and community initiatives, and implementing AI-enabled content ideation, production, localization, and reporting. The role emphasizes strategy, governance, budgets and roadmaps, cross-functional collaboration with Brand, Product Marketing, Communications, and Events, and driving impact across audience growth, engagement, share of voice, and marketing-sourced pipeline. Requirements include seasoned leadership in social media with a track record of transforming functions, strong storytelling and analytics, and familiarity with AI-powered tools; preferred experience spans B2B tech, software, SaaS, and related industries. The position supports a remote-work arrangement within the United States.