Director, Site Analytics
On-siteNew York City, New York, United States or New York, United States
Job Summary
Develop and implement a data-driven strategy to optimize the Macy's website and maximize online sales by monitoring traffic and customer behavior. Lead a team of data analysts, providing direction on leveraging data for informed business decisions while collaborating with cross-functional partners to align insights. Establish the future vision for digital analytics tools and frameworks, develop key performance indicators, and prioritize tasks with the data engineering pod. Evaluate new analytics tools, incorporate third-party market data, and create analysis frameworks to communicate insights across the enterprise. Provide thought leadership to digital and enterprise partners, advising on best practices to drive business outcomes.
Required Qualifications
- Bachelor's degree or equivalent work experience in a related field
- Minimum 7 years of experience in consulting, strategy, and e-commerce / or retail analytics
Desired Qualifications
- MBA
- Experience in digital merchandising
- Experience in product management
- Experience in marketing
- Experience with web analytics tools, preferably Adobe Analytics
- Expertise in SQL
- Expertise in Python
- Expertise in SAS
- Expertise in R
- Expertise in other coding languages
- Expertise in data visualization tools such as Tableau or Power BI
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