Director, Shopper Marketing
$190,000–$220,000 year
HybridPark Ridge, New Jersey, United States or Park Ridge, Illinois, United States
Job Summary
Develop and lead shopper-centric marketing strategies driving brand growth and in-store conversion across grocery, mass, club, and e-commerce channels. Define omnichannel activation plans, partner with sales and category management to create retailer-specific programs, and oversee execution of merchandising, displays, and seasonal campaigns. Leverage syndicated and retailer data to identify growth opportunities, measure ROI, and translate insights into actionable recommendations for stakeholders and partners. Manage shopper marketing budgets and trade investments while building and mentoring a high-performing team. Work on-site Monday through Friday at PIM's Park Ridge headquarters, with remote work once monthly during summer Fridays.
Required Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 8–12+ years of experience in shopper marketing, trade marketing, or customer marketing within CPG (food or confection)
- Proven track record of driving results with major retailers (e.g., Walmart, Target, grocery chains, convenience)
- Strong analytical skills with experience using syndicated and shopper data
- Deep understanding of retail merchandising, promotions, and seasonal selling (especially in candy/confection)
- Excellent leadership, communication, and cross-functional collaboration skills
- Experience managing agencies and external partners
- Highly commercial mindset with strong connection to Sales and revenue growth
- Creative thinker with the ability to translate insights into compelling shopper activations
- Agile and hands-on leader comfortable in a fast-paced, entrepreneurial environment
- Passion for brands, retail, and the evolving shopper landscape
- Work on site: Monday thru Friday
- Work remotely once per month on a Friday
- Summer Fridays between Memorial Day weekend and Labor Day weekend
- Business casual dress
Desired Qualifications
- MBA
- experience in shopper marketing, trade marketing, or customer marketing within CPG (food or confection strongly preferred)
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