Director, Shopper Marketing & E Commerce
$140,000–$160,000 year
Hybrid · White Plains, New York, United States
Job Summary
Director, Shopper Marketing & E‐Commerce leading the commercial activation engine across On Premise, Off Premise Retail, and Digital Commerce. Owns omnichannel activation, shopper marketing programs, and end‐to‐end e‐commerce strategy including digital shelf optimization, retailer partnerships, and ROI measurement. Partners with Sales, Category, Supply Chain, Finance, and Brand to translate brand strategy into scalable, customer‐driven programs, balancing trade activation with retailer differentiation and program performance. Responsible for P&L management for the shopper marketing and e‐commerce function, development of scalable playbooks, and leading a high‐performing cross‐functional team to drive velocity, visibility, and brand heat in wine/spirits and premium CPG contexts.
Required Qualifications
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred
- 7–10+ years of Trade Marketing and Digital Commerce experience across wine/spirits, premium CPG, or lifestyle categories
- Proven ability to build, lead, and optimize shopper programs, trade activations, and strategic brand partnerships that convert at point of purchase
- Deep expertise in brand strategy, channel planning, innovation pipelines, and integrated campaign development tailored to on- and off-premise environments
- Strong commercial mindset with hands on experience managing budgets and collaborating cross functionally with Sales, Distributor Partners, and Brand teams
- Demonstrated ability to translate consumer, shopper, and category insights into actionable trade programs that drive velocity, visibility, and brand heat
- Exceptional communication, leadership, and project management skills, with a reputation for influencing stakeholders and delivering flawlessly in complex, fast moving environments
- High energy, curious, and entrepreneurial operator who thrives in ambiguity and consistently pushes for creative, insight led solutions
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.