Director, SEO/GEO
On-siteNew York City, New York, United States
Job Summary
Own Fora's end-to-end organic search strategy across technical SEO, site architecture, on-page optimization, and content to drive traffic growth, advisor acquisition, and bookings. Lead generative engine optimization by structuring content and expertise to surface effectively across AI-powered discovery platforms like ChatGPT and Google AI Overviews. Partner with Engineering to conduct technical audits, improve crawlability, indexation, and Core Web Vitals, while developing keyword and entity strategies for conversational and intent-driven queries. Build AI agents and automated workflows to scale research, auditing, and reporting, then design measurement frameworks connecting visibility to business outcomes. Continuously evaluate emerging search technologies and algorithm changes, rapidly testing new approaches and managing external agency relationships. Collaborate cross-functionally with Product, Content, Brand, and Analytics to embed SEO into Fora's platform development and optimize for the evolving search landscape.
Required Qualifications
- Seven or more years of experience leading SEO strategy and driving organic growth for a consumer, marketplace, or technology company
- Deep technical expertise in SEO, including crawling, indexation, site architecture, structured data, schema markup, and Core Web Vitals
- Hands on experience writing scripts, building AI agents, or integrating APIs and automation tools to improve SEO workflows and operational efficiency
- Experience developing strategies for AI powered search, generative engine optimization, answer engine optimization, or large language model visibility
- Strong proficiency with Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, and AI platforms such as ChatGPT and Claude
- Demonstrated ability to quickly learn new technologies, experiment with emerging tools, and translate insights into scalable solutions
- Track record of using data to prioritize roadmaps, measure impact, and drive meaningful business outcomes
- Experience partnering effectively with Engineering, Product, Content, Brand, Analytics, Marketing, and other cross functional stakeholders
- Ability to operate independently, identify opportunities proactively, and execute with a high degree of ownership
- Authorization to work in the United States
Desired Qualifications
- Experience in travel, marketplaces, creator platforms, or other two sided businesses
- Experience managing external agencies, consultants, or contractors
- Curiosity about the future of search, AI powered discovery, and the evolving ways travelers research, plan, and book travel
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