Director Senior Marketing Mix Modelling
On-siteLa Ciudad, Estado de Durango, Mexico
La Ciudad, Estado de Durango, MexicoOn-siteFull TimeSenior LevelTECHEnterprise
Full TimeSenior LevelEnterpriseTECH
Job Summary
Lead consultative selling and client engagement for Kantar Analytics Mexico, identifying new marketing opportunities, delivering executive presentations, and managing strategic accounts to drive sustainable growth. Deliver actionable insights and recommendations by collaborating with global analytics teams to optimize marketing ROI and enhance customer experience through advanced data modeling. Build and develop a team of consultants, overseeing resource planning and financial management while establishing leadership standards within the region.
Required Qualifications
- 10+ years in Analytics, Marketing Science, Insights or Consulting
- Demonstrated experience leading Marketing Mix Modeling, ROI, Econometrics or Marketing Effectiveness projects
- Experience in managing senior clients and commercial development
- Experience leading teams and regional projects
- Marketing Mix Modeling (MMM) knowledge
- ROI measurement and marketing investment optimization
- Econometric models and statistical analysis
- Data storytelling and visualization
- Market research and consumer insights
- Strong combination of strategic consulting, advanced analytics, and commercial development
- High level of resilience
- High drive and curiosity to find solutions
- Excellent presentation and communication skills in both German and English
- Proven history of growing and expanding Marketing Mix Modeling alliances with strategic accounts
- Clear understanding of how to successfully position analytical solutions in the market
- Location: Mexico City, Avenida Insurgentes Sur
Desired Qualifications
- Initial or consolidated experience in technical leadership, development or coordination of teams
- Strong collaborative orientation and entrepreneurial mindset
- Experience advising senior executives and C-Suite members on the implementation of data-based marketing strategies
- Recognition by clients and internal teams as a reliable advisor for solving complex analytical challenges
- Ability to translate analytical findings into concrete and actionable marketing recommendations
- Solid knowledge of media data
- Interest and ability to develop new commercial relationships
- Value your judgment and advice
- Excellent storytelling skills
- Communication of insights
- Definition of clear strategic recommendations
- History of growth and expansion of Marketing Mix Modeling alliances with strategic accounts
- Clear understanding of how to successfully position analytical solutions in the market
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