Director, SEM
$92–$120,000 year
RemoteUnited States or Canada
Job Summary
Lead SEM strategy across Google Ads and Microsoft Ads, translating business objectives into scalable search programs and optimizing campaign architecture for high-budget accounts. Manage budgets, forecasts, and performance against KPIs including CPA, ROAS, and pipeline while driving advanced testing in bidding, audience segmentation, and creative messaging. Partner with analytics, CRM, and automation teams to ensure data integrity and synthesize insights for client and internal stakeholders. Mentor team members, establish operating models, and support new business efforts through audits and growth recommendations. This remote role requires 7+ years of experience and is open to US and Canadian candidates only.
Required Qualifications
- 7+ years of SEM / paid search experience
- demonstrated experience leading strategy across complex or high-budget accounts
- Proven ability to manage, scale, and optimize high-performing paid search programs tied to business outcomes
- Deep expertise in Google Ads
- Deep expertise in Microsoft Ads
- including bidding strategies
- including automation
- including campaign structure
- including keyword strategy
- including audience targeting
- including optimization techniques
- Strong understanding of SEM measurement
- Strong understanding of attribution
- Strong understanding of conversion tracking
- Strong understanding of performance reporting
- Experience managing large budgets
- Experience forecasting performance
- making data-driven investment recommendations
- Advanced analytical skills
- ability to interpret performance data
- ability to identify trends
- ability to translate findings into actionable strategy
- Strong client-facing and stakeholder communication skills
- ability to present complex performance insights clearly and confidently
- Experience working in an agency or client-service environment
- Proven experience managing, mentoring, and developing team members
- Ability to collaborate effectively across strategy, analytics, creative, CRM, marketing automation, and account teams
- Familiarity with CRM platforms
- Familiarity with marketing automation systems
- Familiarity with downstream lead or revenue measurement
- Note: This position requires candidates to be in Canada or the US without visa sponsorship
Desired Qualifications
- Experience supporting account planning, growth strategy, or new business efforts preferred
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