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Pinnacle LivingPosted 3 weeks ago

Director Sales & Marketing full Time

$75,140–$92,040 year

On-siteRichmond, Virginia, United States

Full TimeSenior Level

Job Summary

Oversee the marketing department and lead the sales team to maintain consistent 95% occupancy of unoccupied residences. Conduct weekly performance reviews, develop annual marketing plans and budgets, and track inquiries via calls, emails, and visits. Coordinate marketing events, manage collateral development, and present to groups on aging challenges. Support sales representatives with obstacles, conduct tours, and ensure visitors are greeted professionally. Provide bi-annual vacancy forecasts, prepare monthly reports, and conduct walk-throughs with maintenance to determine renovation costs and capital requests. Follow up with new residents within three months and report outstanding issues in administrative meetings.

Required Qualifications

  • Bachelor's degree in business/marketing or related field
  • Subject matter expert in marketing/sales that can lead strategy and facilitate change in practices and approach
  • Experience in managing sales process, marketing strategy and techniques
  • Excellent computer skills with proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
  • Excellent attention to detail and high regard for confidentiality
  • Ability to analyze trends, occupancy, and causes/outcomes of sales and marketing related issues and manage communication and direction throughout the process
  • Exceptional ability to lead and mentor as well as communicate policies and practices amongst the community
  • Ability to communicate to various audiences in written and verbal form using the English language

Desired Qualifications

  • 5+ years of marketing management expertise preferred

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