Director, Retail Media Platform & Strategy
On-site · Framingham, Massachusetts, United States
Job Summary
Director, Staples Media Network & Strategy leads the execution and evolution of Staples’ retail media program by steering the product roadmap, advancing ad technology capabilities, and driving revenue growth. The role partners with the VP of Staples Media Network and cross-functional teams (Digital Customer Experience, Product, Merchandising, Analytics, Sales, and Engineering) to deliver scalable, data-driven media solutions, oversee measurement and reporting, and communicate updates to senior stakeholders. Key responsibilities include aligning agencies and internal resources to scale ad units per the product roadmap, defining and monitoring KPIs, creating communications for stakeholders, prioritizing opportunities for innovation, forecasting and measuring performance, and translating business needs into product and ad-technology solutions. The role requires deep knowledge of digital media channels, programmatic and managed services, leadership of cross-functional teams, exceptional communication and negotiation skills, and the ability to stay current on MarTech/AdTech trends. The position emphasizes collaboration across teams to deliver customer-centric digital experiences, forecast impact, and guide investment decisions in a dynamic retail media landscape.
Required Qualifications
- Bachelor’s degree in BA/BS in Business, Finance, Economics, Marketing, Data science, or another related field and/or master's degree in business/technical field or equivalent work experience
- 10+ years of experience in digital media and/or retail media with a strong product, ad operations and account management background
- Strong knowledge of digital media channels, technology, operations, and CRM/audience activation
- 5+ years management experience, with a track record of leading cross-functional teams and managing significant media budgets
- Strong understanding of retail media: programmatic, managed service, on/offsite, in store - and associated reporting and analytic models
- Proven leader and self-starter who can independently lead both strategy and execution, gain internal consensus, and communicate effectively up and down
- Strong leadership skills with proven experience in retail media and management
- Experience working closely with media sales and account teams to support client and partner needs
- Proven experience leading a product organization in the digital media/technology space, and/or proven experience leading a core business operations org in the digital media/technology space
- Strong technical and operational foundation, with relevant experience in digital media advertising technologies & execution (including onsite advertising operations, DSPs, offline paid media, ad serving/data technology, etc.)
- Strong interpersonal and presentation skills as well as demonstrated experience in fact-based analysis, including the ability to persuasively present insights and recommendations to senior management and build relationships with senior business partners
- Strong strategic, analytical, and critical thinking skills; strong bias towards data-based decision making with the ability to break down complex problems and formulate plans
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