Director, Retail Media and Performance Marketing
$150,000–$170,000 year
On-siteBohemia, New York, United States
Job Summary
Own paid social, creator, and retail media across the portfolio. Plan and buy campaigns on Meta, TikTok, YouTube, Pinterest, Snap, Reddit, Walmart Connect, Target Roundel, Kroger, CVS, Walgreens, Instacart, and Sam's Club. Execute daily bid, budget, pacing, and creative decisions while designing incrementality and geo tests to report results. Manage FTC endorsement and FDA/DSHEA compliance for all social and creator claims. Measure performance against incremental growth and platform-reported ROAS. Requires 7+ years of experience with $10MM+ annual working media scale and fluency in Meta and TikTok Ads Managers.
Required Qualifications
- 7+ years buying paid social and retail media, in-house or agency
- has owned $10MM+ in annual working media across multiple brands
- fluent in Meta and TikTok Ads Managers plus at least one retail media platform
- advanced Excel or Sheets, and one BI tool; builds and reads a pacing model
- CPG experience, ideally vitamins and supplements, OTC, food, or personal care
- successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines
Desired Qualifications
- Retail media software: Pacvue, Skai, or CommerceIQ
- Clean rooms: Amazon Marketing Cloud or Walmart Luminate
- Social Media or Commerce: TikTok Shop and live shopping formats
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