Director, Retail Marketing
$180,000–$195,000 year
On-siteChicago, Illinois, United States or Parsippany, New Jersey, United States
Job Summary
Partner closely with retail business leadership to support growth objectives through strategic marketing programs and develop integrated plans that strengthen broker and client relationships. Own positioning and messaging for AIG's commercial capabilities, translating complex products into a clear narrative for broker and client audiences while collaborating with product, distribution, and communications teams to ensure consistent programming. Manage and develop a high-performing marketing team, providing clear direction and a culture of accountability, while establishing structure and forward planning across the retail marketing function. Partner with the Canadian marketing team to support alignment across North America initiatives and operate at pace with a focus on executional excellence. Remain current on emerging AI trends and tools to continuously improve all programs.
Required Qualifications
- 12+ years in B2B marketing, insurance, financial services, professional services, or related industries
- Experience working closely with senior business stakeholders in a matrixed organization
- Proven experience developing and managing high-performance teams
- Strong background in integrated marketing strategy, campaigns, broker engagement, events, and communications
- Proven product marketing experience, including go-to-market planning, product positioning, launch execution
- Strong commercial mindset with the ability to connect marketing initiatives to business priorities and growth objectives
- Excellent communication, collaboration, and stakeholder management skills
- Ability to balance strategic thinking with hands-on execution across multiple marketing initiatives and priorities
- Bachelor's degree (Business, Economics, Finance, Marketing or related field)
Desired Qualifications
- Advanced degree (MBA or equivalent)
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