Director, Public Relations
On-site · Philadelphia, Pennsylvania, United States
Job Summary
Lead the development and execution of Five Below’s external communications strategy to drive brand awareness, strengthen reputation, and support business growth. Responsible for shaping the company’s narrative across media, influencers, and cultural moments, ensuring Five Below remains relevant and top-of-mind for its core audience and driving earned media impressions. Partner with marketing, merchandising, and social teams to amplify product launches, seasonal campaigns, and store openings; manage crises and protection of brand reputation; oversee internal PR team and external agencies; define and track KPIs (media coverage, sentiment, share of voice) and translate insights into impact. Must possess a strategic yet hands-on approach with a focus on Gen Z and teen audiences, and thrive in a fast-paced, high-growth environment with strong cross-functional collaboration.
Required Qualifications
- 8–12 years of public relations or communications experience, preferably in retail, consumer brands, or lifestyle sectors
- Strong media relationships, especially in retail, business, and pop culture outlets
- Experience managing crisis communications and brand reputation
- Deep understanding of Gen Z and teen audiences and cultural trends
- Exceptional written and verbal communication skills
- Strong leadership and cross-functional collaboration abilities
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