Director, Product Marketing
$180,000–$230,000 year
RemoteUnited States
Job Summary
Lead cross-functional conversations to define product positioning and messaging that differentiates Synack in the cyber security market for buyers ranging from CISOs to DevSecOps teams. Own pricing, packaging, and go-to-market strategy, driving launch execution and product adoption while tracking the threat landscape to inform GTM decisions. Set campaign strategy to educate the market, build the Synack brand, and generate pipeline, creating high-impact content including data sheets, presentations, and customer-facing narratives. Partner with sales enablement to build tools and value narratives that help the team win opportunities, while applying an AI-forward mindset to sharpen research, content velocity, and the agentic AI story for Sara.
Required Qualifications
- 8+ years of B2B product marketing experience
- ideally in cybersecurity, security software, or technical infrastructure
- A track record of understanding buyers and developing crisp positioning and content that resonates with technical and executive audiences
- An analytical mindset with the ability to grasp, simplify, and translate complex technical capabilities into clear customer benefits
- Strong cross-functional leadership-able to build consensus and drive alignment across product, sales, and marketing for maximum market impact
- Stellar writing and interpersonal skills with a high attention to detail and an eye for quality
- Highly creative energy, a drive for innovation, and a genuine passion for the craft
- Enthusiasm for AI and a bias for experimentation-hands-on with AI tools and agentic workflows (AI agents) to work smarter and to tell a differentiated, credible AI story
- Bachelor's degree
Desired Qualifications
- MBA
- Direct experience marketing security products such as penetration testing, vulnerability management, offensive security, or cloud/application security
- Fluency in how security buyers-CISOs, security engineers, and AppSec/DevSecOps teams-evaluate and purchase solutions
- Experience launching products in a fast-growing or startup environment
- Analyst relations (e.g., Gartner, Forrester, GigaOM) and structured competitive-intelligence experience
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