Director, Product Marketing
RemoteUnited States
Job Summary
Lead go-to-market strategy, planning, and launches for the entire portfolio including core banking, credit, rewards, lending, and investing. Own cross-functional operations between Step and Beast Industries to develop and launch collaborations, product integrations, and partnership expansion. Drive a full-funnel lifecycle marketing perspective from awareness through retention while delivering best-in-class loyalty and gamification programs at scale. Partner with product, design, engineering, and support to execute campaigns driving new signups, expansion, and product adoption. Advocate for customers through research to inform product roadmaps and lead the team's development of annual and quarterly growth plans. Build and mentor a product marketing team, translating customer needs into actionable insights for down-funnel conversion and retention.
Required Qualifications
- 8+ years of experience in marketing
- 5+ of those years in product marketing
- Product marketing experience working across the funnel in B2C tech and/or a consumer app
- Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels
- Excellent written communication skills, with an ability to craft a clear and compelling narrative for unique audiences
- Analytical and experimental mindset, can use and leverage data and insights to brainstorm ideas, make decisions, and drive growth
- Bachelor's degree or an equivalent combination of education, training, and experience
Desired Qualifications
- preference for some experience in a startup environment
- Strong preference for a player-coach role, unafraid to roll up your sleeves and get hands-on with campaign development
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