Director, Product Marketing
On-site · Hong Kong, Hong Kong
Job Summary
Lead a lean Product marketing team within a wider High-Net-Worth (HNW) Product team to design and deliver customer-led, commercially driven product marketing initiatives across the full end-to-end journey. Develop compelling product propositions with product design input, potentially via competitor and consumer/distributor research; craft propositions using storytelling to communicate value. Manage G2M activation by collaborating with internal/external stakeholders to ensure timely, high-standard delivery, including creating sales training content, collateral, and marketing materials, and coordinating distributor roll-out while meeting regulatory requirements. Coach the direct report to strengthen strategic thinking, communication, and execution, foster a collaborative, performance-driven culture, and drive ad-hoc projects (e.g., distributor promotions) with budget planning and reporting. Qualifications and experience include a university degree with at least 10 years in financial services, global/regional experience, HNW sales/marketing exposure, proficiency in translating technical information into customer-facing communications, and strong project management and stakeholder-management skills.
Required Qualifications
- University graduate
- Minimum 10 years of related experience in the financial services industry
- Experience across global/regional/multi-market environments
- HNW-focused sales and marketing experience is a plus
- Strong written and spoken English; Chinese (Cantonese or Mandarin) a plus
- Strong ability to translate complex information into customer- and distributor-led communications
- Experience in developing customer- and distributor-friendly sales and marketing materials (brochures, videos, product launches)
- Strong design sense and ability to use infographics effectively
- Excellent project management and organizational skills
- Ability to manage internal stakeholders and external vendors
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