Director, Product Marketing
$190,000–$205,000 year
HybridNew York, United States
Job Summary
Define positioning and messaging for Pelago's solutions and new product capabilities, translating complex clinical innovation into clear value propositions for employers and health plans. Partner with Product, Sales, and Commercial leaders to plan launches, develop sales enablement materials, and maintain competitive intelligence across the behavioral health and digital health markets. Lead cross-functional decisions on market positioning, surface trends that inform product strategy, and systematize AI-forward workflows for research and content development while balancing automation with human judgment. This hybrid role requires 4 days in our NYC office and sits at the center of product, marketing, and revenue.
Required Qualifications
- 8–12 years of experience in product marketing, strategy, or go-to-market roles
- Experience building positioning, messaging frameworks, and sales enablement materials
- Strong storytelling skills and ability to translate complex ideas into clear narratives
- Experience developing competitive intelligence and market insights
- Comfort working cross-functionally with product, clinical, and commercial teams
- Proficient in Google Slides / PowerPoint
- Experience using AI tools to enhance research, productivity, and content development
- Genuine curiosity about healthcare innovation and how emerging technologies can improve outcomes and access to care
- This is a hybrid role with a high-collaboration rhythm (4 days/week in our NYC office)
Desired Qualifications
- Experience with Sona, our voice-first AI Mental Health Specialist
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