Director, Product Marketing, Legal & Insurance
$160,000–$190,000 year
On-site · US
Job Summary
Lead the development and execution of product marketing strategy for the Legal & Insurance vertical; own the overarching product narrative and messaging, set GTM and launch strategy, and enable Sales with battlecards, talks tracks, and onboarding programs. Develop high-impact content (white papers, case studies, solution overviews, thought leadership) and collaborate with Growth & Demand Gen to drive campaigns, adoption, and pipeline. Own market intelligence and customer storytelling with CAB engagement; serve as a senior leader driving cross-functional alignment across Marketing, Sales, and Customer Success. 8-12+ years in product or solutions marketing (B2B SaaS/health tech/data-driven domains) with at least 2–3 years in a leadership role; exceptional storytelling and executive-level communication; potential for people management over time.
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