Director, Product Marketing
$227,000–$248,000 year
On-siteBridgewater, New Jersey, United States or Malvern, Pennsylvania, United States
Job Summary
Lead the brand and cross-functional team in executing tactical plans to achieve financial objectives, including planning training, market research, and sales initiatives. Direct portfolio strategy development through situation analysis, critical success factor identification, and financial forecasting, while managing ad agency performance and budget allocation. Act as the product champion for field sales, collaborating on tactics, life cycle management, and advocacy strategies that balance regulatory requirements and market access needs. Partner with insights teams to analyze market trends and brand performance, then communicate strategic plans across stakeholders and external partners.
Required Qualifications
- BA in Business/Marketing related discipline
- 10+ years of pharmaceutical marketing experience developing strategies, implementing tactical plans, managing budgets, with increasing levels of exposure and leadership
- Excellent understanding of marketing business processes and pharmaceutical regulatory requirements
- Ability to develop business plans, create and manage budgets
- Strong project management skills with the ability to manage multiple high priorities, identify resource needs, drive to completion, prepare reports, and evaluate results
Desired Qualifications
- MBA preferred
- Understanding of the orthopedic business is preferred
- Record of successfully working with commercial, market access, clinical, sales, operations and supply chain functions
- Experience working with Key Opinion Leaders
- Experience in pharmaceutical sales is preferred
- Experience with Specialty buy & bill preferred
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