Director, Product Marketing, GTM Strategy
Remote
Job Summary
Create repeatable frameworks and commercialization plans that connect Product, Marketing, Sales, Enablement, Customer Success, and Partnerships to consistently launch new products. Develop positioning and messaging strategies that shift conversations from features to business outcomes, building foundational sales decks and industry-specific assets. Establish the GTM function from the ground up by defining operating processes, hiring a high-performing team, and integrating AI to scale systems. Partner with executive leadership to shape pricing, packaging, and monetization while ensuring consistent value narratives across all communications. Build repeatable sales plays and enablement playbooks to help field teams create pipeline and win deals, driving measurable adoption and revenue growth.
Required Qualifications
- 10+ years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS
- Experience building commercialization, product marketing, or GTM programs from the ground up
- Strong expertise in positioning, messaging, value frameworks, and sales enablement
- Experience partnering directly with executive leadership, Product, Sales, Enablement, and Marketing
- Proven ability to translate product innovation into commercial success
- Experience creating repeatable GTM operating models and launch processes
- Excellent executive communication and storytelling skills
- A builder's mindset—you enjoy creating structure where none exists and scaling teams over time
Desired Qualifications
- Familiarity with Salesforce, Gong, Highspot (or similar), Notion, AI productivity tools, and modern GTM technology
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.