Director, Product Management - Marketing Technology
On-sitePhiladelphia, Pennsylvania, United States
Job Summary
Define the multi-year product vision and strategy for Five Below's marketing technology ecosystem, focusing on CRM, CDP, ESP, personalization, loyalty, and attribution. Own the roadmap for capabilities supporting acquisition, engagement, retention, and lifetime value growth while leading customer data activation, audience unification, and real-time orchestration. Drive evolution of personalization across owned and paid channels and shape the future-state loyalty product strategy. Partner with Marketing, Digital, Engineering, and Store Operations to deliver platforms that improve customer recognition and attribution fidelity. Lead intake, prioritization, and governance for marketing technology investments, balancing strategic outcomes with delivery capacity. Guide platform and vendor decisions, establish success metrics, and lead product teams in agile environments. Serve as the senior escalation point for major marketing technology and omni-channel customer experience issues.
Required Qualifications
- 10+ years of experience in digital, retail technology, marketing technology, or related product environments
- 7+ years of product management experience, including ownership of strategy and roadmap for complex platforms or customer-facing capabilities
- 3+ years of people leadership experience, with demonstrated success leading and developing product talent
- Strong experience defining long-term product vision and translating strategy into executable roadmaps across multiple teams
- Proven track record partnering with executive stakeholders and influencing decisions across marketing, technology, analytics, and operations
- Experience leading products in Agile environments and working with tools such as Jira, Aha, or similar platforms
- Strong analytical, communication, and organizational skills with the ability to connect technical investments to customer and business outcomes
Desired Qualifications
- Marketing technology platforms, including CRM, CDP, ESP, journey orchestration, and campaign activation capabilities
- Personalization strategy and execution across email, SMS, push, app, site, and paid media channels
- Loyalty product strategy, loyalty data models, and customer retention frameworks
- Attribution, measurement, and experimentation in omni-channel retail environments
- Customer identity, audience management, event-based data architecture, and consent/privacy considerations
- POS and store systems integration that enables omni-channel customer and promotional experiences
- Retail customer journey mapping across digital browsing, store shopping, transaction behavior, and lifecycle engagement
- Analytics and experimentation platforms such as GA, Adobe, or equivalent tools
- Familiarity with platforms such as Braze, Blueshift, Databricks, Salesforce Marketing Cloud, Adobe Experience Platform, or comparable ecosystems
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