Director, Product Management - Go To Market (GTM)
$110,000–$222,000 year
On-siteBoston, Massachusetts, United States or Westlake, Texas, United States
Job Summary
Lead the go-to-market strategy and execution for new products emerging from FCAT incubation, transforming innovative concepts into market-ready, revenue-generating solutions. Define positioning, segmentation, messaging, and launch plans while establishing target segments, ideal customer profiles, and buyer journeys. Monitor adoption metrics to optimize GTM performance and translate insights into actionable product designs. Collaborate across product, marketing, distribution, and client teams to drive adoption and influence revenue growth through strategic initiatives and partnerships.
Required Qualifications
- Bachelor's degree (or equivalent)
- 7–10+ years experience
- Master's with 5–8+ years of experience
- 5+ years in financial services
- Experience in investment or trading products
- Experience working in Agile, Lean, or experimentation-driven environments
- Proven experience in product launches
- Proven experience in Go-To-Market (GTM) strategy
- Proven experience in commercialization
- Expertise in defining positioning, segmentation, messaging, and launch strategy for new products
- Deep experience leveraging research, competitive analysis, and market sizing to inform GTM decisions
- Ability to translate product capabilities into value propositions, pricing strategies, and revenue models
- Proven ability to align product, marketing, sales, legal, and operations around a unified launch strategy
- Strong ability to craft compelling narratives for executives, clients, and internal stakeholders
- Ability to synthesize data into actionable insights to refine GTM strategy and optimize performance
- Must be able to lift 50 lbs
Desired Qualifications
- Must be able to lift 50 lbs
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