Director, Product Management-Digital Marketing
On-siteIndianapolis, Indiana, United States
Job Summary
Develop and communicate a clear product vision for digital offerings, crafting short- and long-term strategies to achieve product goals. Oversee end-to-end product development from ideation to release, collaborating with designers, developers, and research teams to define architecture, UI, and UX. Conduct user research, usability studies, and A/B testing to translate needs into actionable features, while analyzing large datasets to inform decisions and iterate on functionality. Manage partner integrations and enhance loyalty programs through personalized experiences, ensuring seamless interactions across websites, mobile apps, and CRM systems. Partner with business owners, agile teams, and external vendors to build roadmaps aligned with broader portfolio planning.
Required Qualifications
- A bachelor's degree in Business, Computer Science, or related field
- 5+ years of experience in digital product management
- Strong understanding of back-end and front-end programming languages and technologies
- Excellent analytical, organizational, and communication skills
- Drive for creating impactful digital solutions
- Passion for bridging the gap between physical retail and digital innovation
- Demonstrated ability to plan new product releases and projects, from initiation through implementation
- Excellent communication and demonstrated success communicating with executives and team members
- Ability to work collaboratively with indirect reports in a matrix organization to establish clear assignments and prioritize responsibilities
- Expert at building and maintaining effective relationships across functional areas and departments
- Experience working effectively within and across the organization to define project goals, work content and evaluate project results
- Demonstrated ability to negotiate vendor contracts with consulting firms, hardware, and software vendors
- Expertise in planning, forecasting, and resource management
- Technically proficient enough to write a user story, log a defect or review a proposed bug fix
- Demonstrated ability to challenge the validity of given procedures and processes with a view toward enhancement and improvement
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