Director, Product & Content Marketing (B2B)

Own the product marketing and content strategy for Modernize’s multi-product B2B portfolio in the home services vertical, including positioning, messaging, and go-to-market planning for each product and audience segment. Lead end-to-end content marketing across formats (thought leadership, case studies, whitepapers, blog, email, sales collateral), drive demand generation and pipeline, manage and coach a small team of product and content marketers, and build the operating infrastructure for high-volume content. Partner cross-functionally with Sales, Marketing, Account Management, and Product to align messaging, enablement materials, and content programs with pipeline goals; develop audience personas, competitive intelligence, and market insights to inform product direction; ensure brand and product positioning is accurate and audience-appropriate across in-market activations and channels. Establish content standards reflecting brand authority in home services and measure impact through performance data; present strategy and results to senior leadership in executive-ready formats; leverage marketing automation, CRM/BI tools, and a collaborative, high-velocity work environment to drive measurable business outcomes.