Director, Planning
$114,000–$130,000 year
Hybrid · New York City, New York, United States
Job Summary
Director, Integrated Planning role responsible for managing the end-to-end planning process for assigned brands across traditional and digital channels. Lead integrated planning, translate strategy into actionable communications plans, and oversee execution, measurement, and optimization. Build and sustain senior client relationships, collaborate across agency departments, and lead a team of planners to deliver data-driven, multi-channel media strategies. Require deep experience in multi-channel marketing, strong leadership, strategic thinking, and proficiency with analytics tools (MMM, attribution) and platforms (Google, Meta, DSPs, CTV). Location based in New York with hybrid work arrangement; salary $114,000–$130,000; Dentsu benefits and opportunities for advancement.
Required Qualifications
- Bachelor’s degree
- 8-10+ years of experience in integrated media planning with demonstrated success delivering business outcomes
- Deep knowledge and experience with multi-channel marketing
- Strong client service experience
- Proven leadership ability – managed a team of planners, supervisors and associate directors
- Proven ability to work with people at all levels of an organization, fostering cross-functional teamwork and results
- Strategic thinking with analytical and creative approach to tactical planning
- Experience with advanced measurement (MMM, attribution)
- Familiarity with major platforms (Google, Meta, DSPs, CTV)
- Experience working with first-party data / audience strategy
- Understanding of multiple communications channels and their role in brand and performance marketing
- Understanding evolving privacy landscape and its impact on targeting and measurement
- Experience leading multi-market or localized planning strategies
- Exposure to healthcare or regulated industries is a plus
- High-level proficiency in MS PowerPoint, Excel, Outlook, Microsoft Teams, and Copilot/Claude
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