Director, Performance & Paid Media (AI-Native)
$128,760–$193,140 year
Remote · United States or Canada
Job Summary
Director, Performance Marketing leads paid programs across SLG and PLG, driving multi-channel demand gen strategy and pipeline generation, with a focus on AI-enabled approaches. You’ll own end-to-end paid channels planning and execution, oversee a high-performing team, and ensure alignment of paid investments with PLG and SLG revenue targets. The role emphasizes AI-forward leadership, building a rigorous test-and-learn culture, optimizing budgets across channels (paid social, paid search, programmatic, content syndication, and traditional media), and partnering with Sales to optimize handoffs in enterprise GTM. A global remit across North America and EMEA is expected, with a strong emphasis on building scalable, measurable programs, and leading a team through evolving AI-driven workflows. This is a remote opportunity within Canada and the US.
Required Qualifications
- 10+ years in B2B performance marketing or demand generation
- Demonstrated results using AI in a marketing context
- Proven success scaling paid programs in B2B SaaS
- Deep channel expertise across paid social (LinkedIn, Meta, Reddit, etc.), paid search, programmatic, content syndication, and traditional media
- Experience managing inside a sales-assisted or enterprise GTM motion
- A history of building teams that grow and retain top talent
- Experience with AI agent frameworks or LLM-powered marketing workflows
Desired Qualifications
- 10+ years in B2B performance marketing or demand generation
- Demonstrated results using AI in a marketing context
- Proven success scaling paid programs in B2B SaaS
- Deep channel expertise across paid social (LinkedIn, Meta, Reddit, etc.), paid search, programmatic, content syndication, and traditional media
- Experience managing inside a sales-assisted or enterprise GTM motion
- A history of building teams that grow and retain top talent
- Experience with AI agent frameworks or LLM-powered marketing workflows
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