Director, Performance Media Strategy
$165,000–$185,000 year
RemoteUnited States
Job Summary
Lead execution of omni-channel performance marketing programs across Programmatic, Paid Search, Paid Social, and related digital channels, ensuring strategies align with client objectives and success metrics. Oversee a team of media specialists, coaching them on day-to-day campaign execution while establishing scalable processes for quality assurance and continuous improvement. Partner with Product, Client Services, Analytics, and Operations leaders to identify innovation opportunities, optimize workflows, and influence future channel capabilities. Actively leverage AI and automation tools to enhance media planning, reporting, and performance analysis within this AI-enabled marketing environment.
Required Qualifications
- Bachelor's degree in Marketing, Advertising, Business, Communications, or related field
- 10+ years of digital media, performance marketing, or marketing strategy experience
- 5+ years managing teams within a digital media, agency, or marketing organization
- Deep expertise across Programmatic, Paid Search, Paid Social, and multi-channel digital activation
- Experience managing large-scale media budgets and performance-based marketing programs
- Proven ability to lead high-performing teams and drive operational excellence
- Experience presenting strategic recommendations and performance results to senior leadership and clients
- Strong understanding of performance marketing KPIs, attribution methodologies, and media measurement
- Expertise with major digital platforms, DSPs, social advertising platforms, and search ecosystems
- Exceptional leadership, communication, and stakeholder management skills
- Strong analytical and problem-solving capabilities
- Ability to influence cross-functional teams and drive strategic initiatives
- Demonstrated experience using AI-enabled tools and technologies to improve efficiency and effectiveness in marketing operations
Desired Qualifications
- Financial services or regulated-industry marketing experience
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