Director, Performance Marketing & ABM
RemoteSouth Africa
Job Summary
Build and operate the paid acquisition engine for Native's two-sided marketplace, managing LinkedIn-led demand campaigns against CPG leaders in 15+ markets and Meta spend to acquire data contributors in Latin America and Africa. Construct the attribution, cohort analysis, and experimentation infrastructure using AI tooling and direct data work rather than purchased SaaS, while running a disciplined A/B testing program across creative and audiences. Deliver demand-side influence metrics to the revenue organization and supply-side activation results to operations, arbitrating priorities with evidence while reporting to the VP of Marketing. This solo Director-level role requires fluency in SQL, emerging markets, and building custom analytics stacks to drive cost per fully activated contributor.
Required Qualifications
- Dual-Funnel Range: Demonstrated ownership of both enterprise demand generation — LinkedIn-led ABM against senior buyers, with account-level engagement measurement beyond top-of-funnel formfill — and consumer-scale app acquisition — Meta spend, lookalike modeling, and CAC optimization against a downstream activation metric rather than installs
- Deep Analytical Capability: Non-negotiable Must build cohort analyses, attribution logic, conversion models, and statistically disciplined experiments directly
- SQL fluency
- AI-Native Tooling Fluency: Demonstrated ability to use AI tools (Claude and similar) to build measurement, automation, and analysis capability that would otherwise require purchased SaaS
- Emerging Market Fluency: Experience acquiring users or supply in Latin America, Africa, or comparable markets, with judgment about channel mix, creative localization, and conversion behavior in those environments
- Solo Operator Range: Must own strategy, execution, instrumentation, and reporting without a team
- Director-level judgment
- Director-level altitude communication
Desired Qualifications
- Marketplace or gig-platform experience
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